The Idea Factory has invested in a Jetsci Global KolorSmart+ UV inkjet label production press to provide the label printing market with medium-run applications.
The company, founded in 2006, specialises in manufacturing outdoor advertising materials, indoor advertising, dispensers, acrylic products, retail marketing materials and LED signage.
Director Yogesh Pradhan said, ‘Labels and Packaging is a growing segment and we wanted to explore our footprint in it.
‘We did a lot of market research to understand the market scenario for matching multiple SKUs and up to mid-run requirements of print length and finally decided to invest in it as we found the Jetsci KolorSmart+ as the best matching our needs. The press offers good speed, substrate compatibility, and flexibility for cost-effective label production.’
Deputy general manager at Jetsci, Dinesh Thakur, said, ‘The Idea Factory was exceptionally sharp and explicit about its prerequisites, and we have joyfully fulfilled the company’s needs.
‘KolorSmart+ is explicitly intended for label printers who need to begin the advanced excursion at a reasonable cost without settling for less on the quality, efficiency, and or substrates adaptability.
‘KolorSmart+ will be the most appropriate answer for printers who want to diversify their print business. We are getting a good vibe from the market that is resulting in a maximum number of installations and there are more than 10 installations going to happen in the next couple of months.’
