All4Labels is investing in the expansion of intelligent QR platforms and Cloud services to ensure stronger brand protection and greater customer engagement.
QR-Marketing GmBH was founded at the end of 2021 and now counts about 20 employees. The company claims the demand of sophisticated authentication in packaging is a growing trend and aims to get ahead of the counterfeit industry and competition.
The new platform combines modern IT software skills with existing digital printers to create a new unique ID tag, which can be integrated into the label or packaging design, thanks to variable data printing. This offer enables applications such as brand protection, user verification of integrity, gray market monitoring, track & trace solutions, 24/7 shopping in retail, personalised marketing measures to increase customer engagement.
QR Marketing solutions are based on a secure cloud platform and are combined with networking technologies (ID Tags): QR, NFC, RFID and eRFID.
Adrian Tippenhauer, CEO at All4Labels, said, ‘QR marketing offers comprehensive solutions to connect physical products with digital content to our clients and beyond. Intelligent packaging solutions enabling brand protection and customer engagement, will be key for brands to stay ahead of grey markets and their competitors.’
QR Marketing solutions are based on a secure cloud platform and are combined with networking technologies (ID Tags): QR, NFC, RFID and eRFID.
Nicolas Günther, managing director at QR Marketing, said, ‘We are very pleased to further expand the portfolio of intelligent solutions of All4Labels together with the QR Marketing unit, and to offer our customers real added value. Thanks to innovative ID Tags and Cloud services, QR Marketing makes it possible to interact with consumers, personalise the user experience and protect products and brands from counterfeits.’
