Precision Proco has welcomed confectionary brand Tony’s Chocolonely to its portfolio clients to bolster supply chain reliability and drive sustainability.

Originally three long-established print companies, Precision Printing, Prime and ProCo joined forces in August 2020. Tony’s is a chocolatier with the defining principle of putting an end to modern slavery and illegal child labour on cocoa farms in West Africa.

Precision Proco supports Tony’s by executing personalised orders in the UK– online Tony’s customers can customise packaging designs, add recipient names and upload photos to be printed on their bespoke Tony’s wrapper.

Prior to its partnership with Precision Proco, Amsterdam-based Tony’s worked with a Print Service Provider (PSP) in the Netherlands to fulfil UK orders. However, the chocolate-maker decided to change provider for UK distribution following significant cost increases and delivery challenges created by Brexit. Tony’s was keen to maintain its trusted use of HP Indigo when searching for a new UK-based provider, having already relied on the technology for a number of years.

Ben Greensmith, UK country manager of Tony’s Chocolonely, said, ‘Precision Proco are experts at what they do and can provide us with a complete print and fulfilment solution – from high-quality personalised wrappers and packaging, to understanding our choco fans better. This reduces complexity and costs, which enables us to give our choco fans the very best experience whilst maximising positive impact.’

Precision Proco relies upon its fleet of HP Indigo printers to deliver high-quality personalised and sustainable wrappers for Tony’s, including the HP Indigo 10000 and HP Indigo 12000 digital presses, making use of technology such as HP SiteFlow to deliver thousands of personalised bars every day to individuals and businesses across the UK.

Jon Tolley, chief innovation officer at Precision Proco, said, ‘Thanks to a global collaboration between HP Indigo users, this exciting project has been brought to life in the UK. Tony’s is an amazing brand and we aim to help them get their message out in the UK with a little personalisation powered by HP Indigo technology – and occasional tasting of some fantastic chocolate along the way.’

Precision Proco’s use of HP Indigo technology also provides an end-to-end sustainable packaging solution for Tony’s.