Xeikon has appointed Jens Henrik Osmundsen as its new head of corrugated sales for the EMEA region, a role that has been created to help accelerate the digital transformation of the corrugated sector.
Mr Osmundsen’s remit will be to build up and strengthen the go-to-market strategy and to maximise opportunities for customers looking to take advantage of Xeikon’s new single-pass, water-based digital inkjet printing technology for corrugated.
Idera has been built by combining the company’s digital transformation expertise with Flint Group’s corrugated know-how to deliver a new post-print inkjet technology that offers all the benefits of digital from faster production times, shorter runs and print-on-demand capabilities to full flexibility in design and meaningful savings in waste. Printing with water-based inks also makes Idera compatible with the sustainability pledges made by brand owners worldwide.
Mr Osmundsen said, ‘The corrugated market is ripe for digital transformation and I’m very excited to take on this new role because there is a fantastic opportunity to translate Xeikon’s success from other market segments into the corrugated segment with the Idera platform. We are at the tipping point where digital can start to play a very significant role in corrugated and I believe I can contribute a great deal to Xeikon becoming a major player in the digital transformation of that segment based on my technical background in printing, my experience in the market and understanding of the varied needs of the customers that mix combined with Xeikon’s capabilities, I hope will be a very powerful cocktail.’
