Polish-based MD Labels has purchased its second hybrid press from Mark Andy – the Digital Series HD model.
Digital Series HD became a response to the current needs of this rapidly growing company: increasing number of customers, bigger jobs diversity, as well as faster delivery and higher quality of the labels. The machine works next to the Digital Series, delivered to Kalisz five years ago.
Marcin Jasinski, co-owner of MD Labels, said, ‘Winning for us means a situation when a consumer chooses our customer’s product with a label printed by MD Labels and decides to buy it. Playing means constant development, investment, and partnership with appropriate business partners. In our case Mark Andy became one of them five years ago.
‘Our first investment in Mark Andy’s press, just after starting our operations, boosted our growth. It was one of the first digital/hybrid presses in Poland at that time and after purchasing it we had a real “avalanche” of orders. It occurred very quickly that inkjet is a great response to the market needs. Printing several variations of the same label in one pass was impossible for flexo technique; and still is. We gained an increasing number of this kind of orders.
‘On the other hand, the customers ordered shorter runs, especially those small ones operating in food, pharmaceutical, brewery and wine industries. They needed a smaller number of labels but paid a lot of attention to make them interesting and attractive for consumers. At that time Digital Series was the perfect response to all these needs and enabled us entering an ambitious path of growth.’
The company has grown dynamically since its establishing in 2016. After installing the first Mark Andy’s press, it almost doubled customers base and increased a number of employees by 500%. Currently it is expanding its facility, doubling a production and administration area.
Digital Series HD combines wider colour gamut and appropriate formulation of high pigmented white ink, enabling effects similar to rotary screen printing. MD Labels owners point out that applying white doesn’t affect speed of a press (up to 73m/min). According to Mark Andy, its white ink offers tripled opacity comparing to a typical flexo ink (measured in 80% coverage). Printhead technology implemented in Digital Series HD enables 1200 dpi printing.
The press has a hybrid construction, offers printing in high resolution and – as MD Labels owners underline – guarantees high flexibility and efficiency. The press can include from five to eight digital inkjet units and be upgraded with inline (or near-line) finishing and embellishment modules. Digital units allow for efficient printing of even very short runs as well as full variable data applying.
Basing on a very concrete path of development and experience in hybrid label printing, MD Labels decided for the following configuration of the press: five digital units (W + CMYK), six flexo stations, two cold foil and lamination units and printing on adhesive side. The press enables producing multilayer labels (peel-off) and is equipped with QCDC die-cutting module. Moreover, all important tools and flexo equipment used in Digital Series press are fully compatible with the recently purchased Digital Series HD press.
