Digital Print for Brand Success 2023 is to present the packaging value chain with new applications, new opportunities and new potential for the use of digital to help brands succeed.
This year’s conference is to take place at No.11 Cavendish Square in London on 17 May and will again present key insights and thought-provoking discussions to spur digital print for packaging on to even greater things. Myriad recent examples exist of brands succeeding with digital print – read about Rabbit Hole distillery’s use of the technology here or here for more on how digital has helped support the supply chain for donor human milk – and such case studies only go to example the reach has and the capabilities digital now offers to brands and retailers.
This year’s programme reflect this, with the sessions to be presented by the British Independent Retailers Association (BIRA), Kellogg’s, IHS Solutions and ePac Flexible Packaging notable examples of how and where digital can and does work for brands of all shapes and size. Whilst BIRA will be on hand to share insights into trends on the high street and an up-to-date assessment of independent retail – a topic sure to be of keen interest to brand owners and retailers themselves as they plot their path to success in the current climate – Kellogg’s recent use of digital for an in-house project to mark its centenary in the UK has planted the seed for the brand’s future use of the digital. As a dedicated digital press user, ePac is already helping brands achieve success with digital print, although the session at Digital Print for Brand Success will look to the future and how such technologies are integral to making a lucrative market like Europe’s burgeoning legal cannabis industry a reality. IHS Solutions – led by packaging industry consultant former Iceland executive Ian Schofield – will provide pass on knowledge and further the understanding of the advantages of digital print for end users using water-based inks to aid sustainability, with the corrugated market central to this session. The event’s confirmed headline speaker is Adrianne Carter, a renowned behaviour and body language expert, who will use her intuitive nature and insights to bring these disciplines to practical life in business environments. At a time when companies are having to work hard to secure business and maintain their competitive advantage, and also recruit and retain staff at all levels, such insights will prove invaluable to all in attendance. For the full programme, frther details and to book your seat, visit www.digitalbrandconf.com.
As well as the strong speaker programme, networking will once again be an important part of the schedule, giving attendees, speakers and sponsors the opportunity to meet, mingle and form relationships.
Furthering the ‘new’ theme, and with 2023 marking a decade of Digital Print for Brand Success conferences, the organising team behind the event has taken the opportunity to reflect, review and renew the event. This has seen a new venue secured, at No.11 Cavendish Square in London, UK, which allows the conference to become a more fluid and engaging day of insight sharing and thought-provoking sessions.
This will help attendees take the maximum value out of the day and depart Digital Print for Brand Success 2023 with ideas and knowledge to further the adoption and penetration of digital across the packaging landscape.
David Pittman, conference chair and editor of Digital Labels & Packaging, said, ‘Digital Print for Brand Success 2023 is shaping up to be a milestone date, not only for the event itself as it marks 10 years of helping define the digital packaging landscape, but for the supply chain as a whole as it faces up to both the threats and opportunities presented by the current turbulent business environment.
‘As the world and the packaging industry continues to evolve, so we have looked to advance Digital Print for Brand Success and take the event to the next level. Those in attendance at the 2022 edition will have seen some of the developments in action and enjoyed the benefits. In 2023, expect this to be even more pronounced. Our new venue, enhanced format and mid-spring date promise to be a potent mix that brands, retailers, designers and printers alike will benefit from.’
