Ardagh Metal Packaging (AMP) has acquired a majority share in digital can printing business NOMOQ, in a move to extend its support of newcomers to the beverage market and existing players.
NOMOQ is a Switzerland-based start-up, founded in 2021, which promises ‘beautifully’ printed cans with short lead times and no minimum order quantity – hence the moniker NOMOQ. These are created using a Hinterkopf D240 digital printing system that can print up to 90 cans per minute, with photorealistic printing at up to 1200dpi.
AMP is no stranger to digital can printing and Hinterkopf’s technology as it acquired Canada’s Hart Print in 2021. The addition of NOMOQ to the AMP family extends the company’s digital print offering to all of its European customers, as well as those in North America. This includes both new entrants to the market and those larger producers, who can use the technology to trial new products, implement short-term event-based marketing campaigns or run special editions.
AMP CEO Oliver Graham said, ‘This latest step in our investment programme is a perfect fit for us, especially following the successful integration of Hart Print in North America, which encouraged us to seek a similar model in Europe.
‘NOMOQ’s offer is innovative, customer-centric and extraordinarily flexible – areas in which AMP has established a great reputation. Its dedication to creating outstanding packaging for customers of all sizes will enhance our ability to serve early-growth customers in the European market and extend our offering to established customers too.’
Peter Stein, founder and CEO at NOMOQ, said, ‘We are excited to team up with AMP, a company which shares our focus on customer experience and innovation. Our ambition since day one has been to help create compelling and unique packaging for all, and to make it easy for customers to transform the sustainable and functional beverage can into an ingenious creative canvas even at the smallest batch sizes while delivering highest product quality. With the help of AMP’s unrivalled expertise and global reach we can now take our mission to the next level.’
