Brook + Whittle is to install the first HP Indigo V12 digital press in the US.
Brook + Whittle is a North American manufacturer of premium prime label and packaging options, and operates 15 production facilities across the US. The company produces pressure-sensitive labels, shrink sleeves, flexible packaging and heat transfer labels.
Brook + Whittle has a long-standing partnership with HP Indigo. Its Hamilton, Ohio facility has been a beta site for the digital press manufacturer since 2006.
This latest investment and subsequent installation is set to bolster Brook + Whittle’s digital print platform.
Jeremy Letterman, chief operations officer at Brook + Whittle, explained, ‘We’re excited about this next step in our digital journey and the value this press brings to our customers. HP Indigo is a great partner and together we are shaping the future of printing.
‘This latest investment continues Brook + Whittle’s legacy as an early technology adopter and print process innovator as we drive digitalization in the label industry.’
Fernando Alperowitch, general manager, industrial print GTM, Americas at HP, said, ‘The speed and decoration capabilities of the new press opens digital printing up to a much wider market and a new set of customers that require longer runs but want all the flexibility digital brings.
‘For the Brook + Whittle type customer it means HP Indigo quality for mid to longer run lengths, faster delivery, fast response to design changes, no limit in number of SKUs, and more sustainable production.’
