Creative technology studio Appetite Creative will present the third annual virtual Global Connected Packaging Summit on 5-6 July 2023, featuring technology, innovation, packaging and sustainability experts sharing insights, advice and topical discussions.
The two-day conference will bring together industry leaders, experts and innovators to explore the transformative potential of connected packaging in creating seamless connections across digital and physical spaces.
The Global Connected Packaging Summit will feature thought-provoking discussions and presentations by spokespeople from organisations including Tetra Pak, Kelloggs, Amazon, AB InBev, SIG and more. These experts will explore the integration of technologies such as QR codes, NFC, AR, ID, advertising technology, packaging and marketing. The summit will place a strong emphasis on innovation and sustainability, highlighting how these advancements can deliver results for the industry.
This year’s event will once again be hosted by Jenny Stanley, managing director at Appetite Creative. By bringing together the offline and digital landscapes, the conference aims to highlight how businesses can adopt connected packaging to create engaging customer experiences, gather valuable first-party data, and drive increased sales. Attendees will gain insights into the evolving landscape and discover new strategies to enhance their brand’s competitiveness in an increasingly digital world.
‘Despite the cost-of-living crisis and global economic uncertainty, investment in connected packaging experiences continues to rise,’ said Ms Stanley. ‘No longer only a data collection tool, connected packaging is now a long-term customer relations and educational media channel, which helps companies navigate ever-changing sustainability requirements and inform product development and marketing decisions. Moving from a tipping point into mainstream usage this year, the perceived value of connected packaging has shifted to a business ‘must-have’.’
