Antalis and its Smart Packaging Centre (SPC) have helped Tapp’d Cocktails update its gift set packaging to enhance the customer experience and deliver the brand’s story to consumers.
Craft drink producer Tapp’d Cocktails was launched in 2019 with a goal to ‘shake up the ready-to-drink cocktail industry’. Its target audience is Gen Z consumers. An important product line for the company – which sells its premade drinks direct to bars and supermarkets as well as via a TV shopping channel and its own online shop – is its gift sets, containing a selection of three pre-made cocktails in bottles along with a martini glass.
To enhance this product line, two newly qualified packaging technologists from the Antalis SPC have redesigned the Tapp’d gift set packaging, with the aim to maximises the customer experience while minimising packaging. Ciara and Zoe from Antalis’ SPC, who happen to fall into Tapp’d Cocktail’s target demographic, took the existing gift set packaging as a starting point, before tweaking the packaging design and updating the company’s branding with new artwork that, as well as better supporting the brand identity and story, offers flexibility of use.
Keeping the gift box generic, albeit with strong branding, means that there is no need to store multiple versions of it
Produced on 180gsm kraft e-flute, the updated gift set packaging is digitally printed on an EFI Nozomi sheet-fed, single-pass inkjet press. Removable sleeves are produced with four-colour digital print at litho quality and feature promotional or special occasion artwork. These allow the generic gift set packaging to be updated with minimal cost and effort while enhancing the customer experience, according to Antalis.
Antalis packaging account manager Alan Stanley, commented, ‘This project is a great example of how a simple yet thoughtful packaging design can deliver exceptional customer experience. It also demonstrates how Antalis is much more than just a packaging supplier – we provide a genuine partnership experience that makes customers’ lives easier.
‘Keeping the gift box generic, albeit with strong branding, means that there is no need to store multiple versions of it; instead the new, removable sleeves can be digitally printed as required, ensuring efficient use of material and keeping storage costs to a minimum.’
Removable sleeves can be digitally printed as required, ensuring efficient use of material and keeping storage costs to a minimum
