Turkish label specialist Güleç Etiket has invested in a Screen Truepress Jet L350 SAI E, as the printing company expands into digital printing.
Güleç Etiket is run by co-owners and brothers Kadir and Kaan Güleç. The company’s client base spans a range of industrial sectors, such as food, cosmetics and pharmaceuticals. Around 50% of Güleç’s products are exported. The company has experienced a spike in demand due to the war in Ukraine, as many companies shifted operations from Russia and Ukraine to Turkey.
The Güleç brothers noted that their choice to invest in Screen’s SAI E machine was the result of the search for ways to adapt the company’s business model to the shift to digital printing.
‘This machine offers us excellent printing quality, a fast response time, and it handles low volumes and variable data jobs with ease,’ the brothers commented. ‘Also, the Screen machine is efficient, requires minimal service and is highly reliable.’
Ease of use and low service requirements are further factors in the investment decision. ‘There is a shortage of trained operators and numbers are constantly decreasing,’ said Kadir and Kaan. ‘Investing in sophisticated digital technology enables us to prepare ourselves for Industry 4.0 and continue to grow without being impacted by staff shortages.’
Elektroser, Screen’s distributor in Turkey, assisted Güleç Etiket with its investment, with the company’s qualified engineers installed the press at the printer’s facility in Istanbul.
Screen product director Carlo Sammarco, ‘We are proud that Güleç Etiket, which is a very ambitious printing company, chose Screen’s inkjet technology over others in the cost-conscious Turkish market to meet its customers’ critical needs. From now on, our dedicated service team will take care of all preventative maintenance on this new digital press to ensure Güleç stays focused in achieving its long-term vision.’
He continued, ‘The Screen Truepress Jet L350UV SAI E is the optimal inkjet model for Güleç Etiket’s intended range of applications. Our consultative approach and broad experience in inkjet digital printing gave our customer the reassurance and trust to choose Screen technology and to work with us as a reliable partner for the long run.’
