Inkcups has named Nick Macfarlane as its regional sales representative in the UK and Ireland, strengthening its commitment to providing dedicated localised support in Europe.
Europe is a market where Inkcups has previously identified potential for strong growth of its technologies, such as its Helix and Revolution direct-to-shape industrial inkjet digital printing systems. To strengthen this aim, the company appointed Bobby Grauf as its first managing director in Europe.
To support this vision, Mr Macfarlane joins the business with years of print industry sales experience, including specialism in the direct-to-garment (DTG) space where he helped n expand the DTG business unit at Ricoh UK, and growing the UK customer base at Kornit Digital.
As part of Inkcups’ expanding European team, Mr Macfarlane will be responsible for growing the company’s UK and Ireland customer base. He will play a key role in developing and supporting distributors in important strategic regions.
Mr Grauf said, ‘Inkcups’ strategic growth plans for Europe are well underway, and the addition of Nick Macfarlane to our thriving European team is further evidence of that. We are thrilled to be strengthening the support and service we provide in the UK and Ireland and delighted to have an experienced and results-driven salesperson like Nick serving an important region for Inkcups Europe.’
