Fujifilm has entered into a partnership with Cloud-based web-to-print (W2P) and marketing automation specialist Infigo, enabling the printing equipment manufacturer to provide an extensive W2P offering alongside its Jet Press FP790 inkjet press for flexible packaging.
Confirmed during Labelexpo Europe 2023, the partnership will provide user of the Jet Press FP790, Fujifilm’s first digital flexible packaging press, with a ‘comprehensive and versatile’ suite of options and services that Fujifilm said will empower businesses to create, manage and deliver ‘dynamic’ print and marketing materials.
Paul Bromley, head of global sales for Infigo, said, ‘The collaboration between Infigo and Fujifilm represents a bold step towards redefining the future of print and marketing technology. By combining our respective strengths, we will provide a tailored range of solutions that enable printers to streamline processes, reduce costs and reduce their carbon footprint. All of which offers businesses the flexibility to create, manage, and deliver dynamic print and marketing materials.
‘We are excited to work with one of the innovation industry leaders and well-respected Jet Press FP790 technology in the space.’
Christopher Minn, head of global marketing for Infigo, explained that the partnership between Infigo Software and Fujifilm ‘signals a new era of possibilities for the print industry.’
He went on, ‘Together, the two organisations are committed to delivering the highest quality, most personalised, and eco-conscious print and marketing solutions to businesses worldwide’, also noting, ‘The shift and demand on the PSP to switch mindset and deliver jobs of greater individual volume rather than a large volume of the same print job. We call it ‘1,000,000 x 1 rather than 1 x 1,000,000’. The partnership with Fujifilm will only allow Infigo to support its customers further with this change.’
Ralf Petersen, workflow and solution consultant, packaging, Fujifilm EMEA commented, ‘Infigo is a renowned web-to-print software provider within the industry, and the perfect partner to maximise the potential of our new digital flexible packaging offering. We are delighted to be partnering to provide complete end-to-end solutions to our customers. Infigo’s web-to-print solution is the perfect fit for our digital strategy and we are confident that this workflow addition will continue to provide our equipment and our customers with added value as we continue to evolve within the packaging space.’
The first Fujifilm Jet Press FP790 has been installed in the IK, with live demonstrations of the press run via video link across the duration of Labelexpo Europe 2023. Fujifilm also continues to build the ecosystem around FP790, with Infigo its latest partner announcement.
