Leicestershire-based label printer Label Apeel has appointed Michael Cronan as sales manager for Scotland.
Over the last decade, Label Apeel has sought to establish a reputation for itself as a ‘go-to printer’ across the UK for premium beers, wines and spirits. In an effort to specifically expand its business in Scotland, the company has been working with many independent beverage brands from across Scotland since 2017, including Kilchoman Distillery, Wolfburn Distillery, GlenWyvies and Glenturett. Plans are in place to grow its presence in the country further.
Mr Cronan previously worked for Label Apeel in 2018 before leaving during the Covid pandemic. He has now rejoined the team and is based in Sterling. While away from Label Apeel, Mr Cronan spent time working in sales for software and recruitment companies.
‘I’ve missed being part of a team who are passionate about what they do. With Label Apeel Scotland we will offer better communications, delivery, and customer service than our competitors. Most of the label industry is reactive. They’ll take a client’s artwork and print it without a second thought. Whereas Label Apeel is a true proactive partner. We’ll prompt a conversation about the designs, and look at alternative, more sustainable ways of producing labels.’
Label Apeel owner Stuart Kellock said, ‘It’s great to welcome Michael back. He brings with him fresh ideas and enthusiasm that will help us build on the existing success of Label Apeel Scotland. As well as being a genuine salesperson, he is warm, approachable and knows the secret ingredients to what makes an eye-catching label.’
