Reslan Labels Printing, a Turkish label specialist, has enhanced its digital label printing offering by investing in a seven-colour Screen Truepress Label 350UV SAI-S.
Reslan cites itself as Turkey’s first label manufacturer. It has previously invested in Screen’s inkjet digital label printing technology with a similar press – albeit a six-colour configuration –but has now chosen to invest again as the business seeks to double its digital printing operations within five years.
Emre Görü, deputy general manager at Reslan Labels Printing, explained, ‘More and more, customers are getting used to digital printing. Our aim is to scale up our digital label printing capacity from 15% to 30-40% in the next three to five years.’
He continued, ‘Our experiences with our first Screen Truepress Label 350UV SAI-S were excellent. The machine’s durability and stability encouraged us to install a second Screen machine. The shorter run lengths, low waste and easy maintenance together increase the speed of our print jobs.’
A specific benefit of installing a seven-colour is explained by Mr Görü as, ‘Some of our customers artworks, for instance, include a violet colour, for which the blue that is incorporated in the Truepress Label 350UV SAI-S seven-colour was necessary.’
He added, ’The new Screen Truepress Label 350UV SAI-S fits our ambition to offer customers the highest quality labels within a short time frame and at low costs. Lowering label printing costs is a top priority in the extremely cost sensitive Turkish label market.’
