Global packaging group All4Labels and Actega are to further their long-standing business partnership in the pursuit of the development of a ‘unique and more sustainable decoration’ technology.
The companies stated that they share ‘the same commitment towards sustainability’ and a common goal to ‘revolutionise’ the labelling industry with no-label look technology. As such, their renewed partnership and latest agreement is focused on the further development and the exclusive use of Actega’s Signite technology by All4Labels in the European market.
Signite is claimed as ‘unique’ decoration technology that significantly reduces waste by eliminating printing substrates and offering improved design flexibility, ‘ultimately enabling improved reuse and recycling.’
Signite has been designed with the idea to, ‘significantly reduce, and one day eliminate, waste in label production,’ according to Actega. Depending on the decoration design, the technology can reduce label waste by more than 50% compared to a similar footprint pressure-sensitive label by eliminating the label matrix, reducing the decoration thickness to about a third of that of a typical clear pressure-sensitive label, and eliminating label media plastic in non-print areas. The result is an alternative to ‘no-label look’ labels, and bringing the look and feel of direct to container screen or digital printing with the efficiency of pressure-sensitive labelling, stated Actega.
All4Labels CEO Paloma Alonso explained, ‘We promote continuous and sustainable investment in research and development across the board to provide our customers with comprehensive support, guide the development of labels and promote sustainable decisions. Our partnership with Actega is heading in exactly this direction: this innovative technology will open huge opportunities, even for markets that do not use labels today.
‘This breakthrough solution not only significantly reduces waste and improves recyclability and reuse, but also offers tremendous design flexibility for brand owners. This technology will let brand owner reduce their net greenhouse emissions compared to traditional printing and move closer to achieving the Fit for 55 EU’s target.’
Actega president Thorsten Kröller said, ‘We see All4Labels as the ideal and strong partner to further develop this innovative technology and bring it first to the European market. All4Labels will help brand owners achieve their sustainability targets as well as achieve unique aesthetics for premium labeling. I am convinced that the agreement will have a huge impact on the transformation of the industry in alignment with the vision of our sustainability roadmap at Actega.’
