The Label Makers has collaborated with Dà Mhìle, a Welsh distillery, for the launch of its millennium cask reserve MM20, a 20-year-old single-grain scotch whisky bottled by the distiller.
The Label Makers and Dà Mhìle began working together in June 2020, starting with a rebranding of Dà Mhìle’s gin range. The partnership gained momentum with the creation of the ‘Dark Skies’ rum label, leading to the development of the multilayered label for the new millennium cask reserve.
The whisky’s label showcases The Label Makers’ visual and intricate labels. Explained by The Label Makers, the research and development within the digital colour gamut was done to set the product apart from others on the shelf. The addition of gold foiling and high-build spot varnish detailing were handled by the company, Seven Seren Design.
Commenting on working with The Label Makers, Dà Mhìle’s Jenny McClelland said, ‘Their prompt communication, technical expertise and ability to simplify complex processes have been invaluable.
‘Additionally, their proactive approach to presenting problems with solutions has been pivotal in the seamless execution of each project.’
The Label Makers’ sales director Ben Robinson added, ‘We have established a great working relationship with the Dà Mhìle Distillery, and we are delighted to have been part of this particular project and their ongoing success.’
