North American labels and packaging manufacturer Brook + Whittle has acquired PouchIt, furthering its footprint in the US Southeast and allowing it to target more of the packaging industry.
Brook + Whittle manufacturers pressure-sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels. Headquartered in Guilford, Connecticut, the company operates 18 locations across the US. PouchIt is a flexible packaging manufacturer based in Atlanta, Georgia. Specialising in short-run stand up pouches, lay flat pouches and roll stock film. Both businesses are users of HP Indigo’s digital offset technology to produce printed products..
For Brook + Whittle, the acquisition is viewed as a strategic move that positions the company deeper in a rapidly growing segment of the packaging industry. It also enhances the acquiring company’s footprint in the US Southeast.
Brook + Whittle CEO Mark Pollard said, ‘PouchIt’s printing and converting capabilities will provide a great springboard to grow our flexible packaging business. This will allow us to provide faster service to our existing customers and expand into new markets. Moreover, with PouchIt’s flexible packaging expertise, we will be able to spearhead sustainable innovation in this segment.’
PouchIt will be closely aligned to Brook + Whittle’s e-commerce platform Sprink. Bill Wood, xecutive vice president of Sprink, said, ‘Our robust e-commerce platform will serve as the backbone for bringing these flexible packaging solutions to a broader audience, delivering unmatched value to our customers.’
The founder and owner of PouchIt, Adam Wasserman, commented, ‘When considering the future, we realised that the benefits of scale both in cross-channel selling and manufacturing made this a great decision. Further, being able to join forces with some of the best minds and experience in e-commerce and flexographic printing will be a significant benefit. We are excited about the growth opportunities and look forward to being a part of the team.’
