Guangdong-based Chinese company, Zhongrong Printing Group (ZRP), has installed a second Landa S10 Nanographic printing press from Landa Digital Printing.
Designed to meet increased demand for short to medium-run digital packaging, the new Landa press is supporting the transition of more offset jobs to digital.
In December 2019, ZRP installed the first Landa S10 Nanographic Printing Press in Asia. Unlike offset, the Landa press is said to enable ZRP to provide short to medium digital print runs, utilising capabilities to print tens of thousands of sheets per day for a variety of applications and run lengths.
The new Landa S10 installed in 2023, is further supporting this digital capability, enabling ZRP to provide quicker response times for the production of multiple SKUs (Stock Keeping Units), while also aiding overall business growth.
Mr Lin, vice president of supply chain at ZRP commented, ‘The future of printing is digital, and Landa technology is at the heart of it. The Landa presses provide us with the same look and feel of offset, but with an increased colour gamut to match virtually any special colour, key for brands in China. The additional Landa press, a seven-colour model with inline coater, is enabling us to deliver larger volumes of work, much faster.
‘With the Landa S10, we can remove make readies and utilise a more streamlined workflow. The additional capacity delivered by the second press is enabling us to meet increased demand, so it was an essential next step for the business.’
According to ZRP, key to the Landa purchase was also the ability to explore new application opportunities for further business diversification, revenue generation and to sharpen its competitive edge. In addition, it said that having the additional capacity to provide actual printed sheets from the press as test proofs, has increased customer confidence enabling it to win further work.
Sharon Cohen, chief business officer for Landa Digital Printing concluded, ‘We are thrilled to witness ZRP’s journey and to see the impact of the Landa technology on their current business and future vision. This collaboration exemplifies our shared commitment to driving transformative change in the printing industry. As ZRP expands its footprint, the Landa S10 will play a pivotal role in supporting their growth and contributing to the acceleration of the short to medium-run digital print trend in China.’
