Keypoint Intelligence has published a state of the industry report for the folding carton industry as part of a five-report series exploring digital adoption within the labels and packaging sector.
These reports conduct an examination of digital practices across the industry, separating effective strategies from those that fall short. It aims to provide a clear and nuanced understanding of which tactics are yielding positive results and which ones need reassessment.
Jeff Wettersten, vice president of Keypoint Intelligence’s packaging service, commented, ‘In 2024, a few new solutions are coming into the market that will take production levels much closer to analogue presses in a B1 format.
‘If the digital market targeted proves to be successful, it will propel the industry into the second phase of digital adoption, focusing on addressing the entirety of production costs.’
Kevin Karstedt, vice president of Keypoint Intelligence’s packaging service, stated, ‘Digital adoption in the folding carton sector to date has been initiated primarily with early adopters, those who are considered visionaries and digital enthusiasts.
‘This has been good for the industry in that it has allowed technologies, business models, and workflows to be evaluated and tested, strengths to be leveraged and weaknesses to be remedied.
‘There are marked differences in how each of these converter groups need to be marketed, sold to, and supported, what works for one group will not work for the other.
‘Differences are highlighted in the report and are coming at just the right time as the market is poised to enter a new phase of implementation with meaningful changes in technology and productivity. The next few years are going to be very interesting.’
