Brodnax 21C Packaging has installed a Scodix Ultra 6000, powered by SHD, to enhance the collectability of its trading cards.
A sister company to Brodnax 21C Printing, Brodnax is a family-owned company that offers proprietary technology platforms and warehouse management services in addition to commercial offset, small format and wide format digital printing.
Specialising in the high-end trading card market, particularly sports trading cards, Brodnax plans initially to dedicate the Scodix press to this market. The Scodix Ultra 6000, powered by SHD, is explained to suit the application as it combines variable data foiling capabilities with intricate detail and fine clarity across a multitude of embellishment effects, including embossed or flat foil, foil-on-foil, and 3D holographic effects.
Jim Singer, owner of Brodnax, stated, ‘We are able to efficiently and effectively serialise cards with foil and thus enter into the more collectable segment of trading cards.
‘For anyone who understands the numbers, the 41in sheet size at 1000 sheets per hour is a serious output that we can really use as we continue to innovate and reinvest in the company. We are expanding the capabilities of our shop to diversify our product portfolio and expand into new service industries and the Scodix system makes the most sense to support that. This machine is critical to the growth of our current client base as well as bringing on new clients and markets.’
In addition to high-end trading cards, Brodnax plans to use the machine for ‘complex’ direct mail campaigns and various other general print applications. Adding foil and other enhancements is a considered a growing trend in direct mail, and Scodix will help Brodnax step into this market.
Mr Singer believes that the company’s latest venture with Scodix technology, following extensive research of industry trends, will ensure that the company remains at the forefront of the industry, providing customers with a wider range of embellishment choices and fast time-to-market.
He added, ‘Fully digital and variable sheets flying off the printer can be turned and immediately run through the Scodix without any finishing required, bringing incredible efficiencies and a seamless addition to our workflow.’
Mark Nixon, Scodix’s EVP of global sales and marketing, commented, ‘The requirements of quality, detail, variable numbering and multi embellishment that the Brodnax companies demanded presented some challenges. However, the Scodix Ultra 6000, powered by SHD, and the associated workflow is uniquely equipped to handle them.’
