DS Smith in Iberia has chosen Torrejón de Ardoz, Madrid, Spain, as the latest city for the launch of a Customer Innovation Hub. The Hub is intended to further facilitate both virtual and physical collaboration between DS Smith packaging experts, and its existing and potential new customers.
Outlined by DS Smith, the established synergies in the Spanish capital’s Hub will provide the opportunity for customers and visitors to explore and share sustainable packaging solutions in an interactive environment. The learning experience will allow for flexible exploration around opportunities for sustainable and circular ready packaging for brands and manufacturers in the Iberian region, stated DS Smith.
The hub in Madrid represents the second in Iberia. The company opened its first Customer Innovation Centre in Lisbon in Portugal in 2021, and invested in another innovation Centre in Belchatów, Poland, in 2022.
The Global fibre-based sustainable packaging company, DS Smith, portrayed the Customer Innovation Hubs as a dedicated sector related to businesses and challenges. The company explained that they also highlight sustainable packaging solutions for a variety of sectors including e-commerce, FMCG, and industrials such as automotive.
Customers and visitors, to the Hub, outlined DS Smith, are provided with access to state-of-the-art digital elements such as 360º cameras and LED screens, and virtual and augmented reality experiences. DS Smith has also installed 3D technology to reveal market-ready solutions to customers in real time and demonstrate the developmental processes behind innovative new customised prototypes.
The Customer Innovation Hub is equipped with state-of-the-art technology so that users can participate in face-to-face, virtual and hybrid sessions, and they are set up to host webinars and seminars on sustainable packaging and dominant or emerging market trends. Said the company. Interactive ‘unboxing’ experiences are available to demonstrate the impacts of each packaging on the consumer, and the options to design for re-use from inception, said DS Smith.
João Gordilho, customer engagement manager Iberia at DS Smith, commented, ‘The purpose of the DS Smith Customer Innovation Hubs is to foster and support collaboration with our existing and to inspire our potential new customers with regards to what is possible for their products and supply chains. We seek to develop innovative solutions that are bespoke and to work closely together towards a more circular ready future. These tailor-made solutions are also designed to significantly reduce CO2 footprint.’
