Luxury packaging expert, Hunter Luxury, has launched its Astro Advent Marketing collection, a trio of brand solutions centred around the joy of gift giving.
This new range, featuring a calendar-like chest, a travel bag and a folding wash bag, offers gifting solutions for discerning brands throughout the year. The range works as a customisable ‘off-the-shelf’ foundation for brand customers to put their stamp on while controlling production costs.
Born from Hunter Luxury’s commitment to creativity and sustainability, the range features three opulent products: 24-day Advent Chest, a folding box board (FBB) carton with 24 crafted folding boxes inside; 24-day Advent Travel Bag, a recycled nylon bag with removable strap, containing 24 folding boxes; 12-day Advent Folding Wash Bag, a hanging wash bag made of paper woven material with a recycled nylon lining, housing 12 folding boxes.
The number and configuration of boxes within each product can be customised to meet specific brand requirements, offering a level of personalisation.
Mandy Bocker, product inspiration manager at Hunter Luxury, said: ‘A key driver for us through development was getting away from the idea that gift giving is exclusively seasonal. Consumers don’t see it that way, so why should brands? So, in response, we’ve crafted a range that transcends traditional Christmas advent calendars, offering our customers the flexibility to create memorable unboxing experiences for various occasions throughout the year.’
The collection addresses market needs by providing environmentally conscious, multi-purpose gift packaging solutions that cater to the tastes of modern consumers. Each product in the range is designed with sustainability in mind, featuring recyclable materials and reusable components without compromising on luxury.
‘Each piece in the Astro Advent Marketing collection is meticulously designed to be both visually striking and functionally versatile,’ added Ms Bocker. ‘While we typically focus our activity on bespoke solutions, with this range we’re showing a standardised product line that can be effortlessly customised and built upon to suit any possible occasion.’
