More than 120 visitors attended a customer focused event at Durst’s Italian headquarters this week, hearing a range of presentations, enjoying a factory tour, and seeing the company’s range of label printing systems.
The Durst Beyond event at Brixen, in South Tyrol, enabled it to showcase its Tau RSCi, Tau 340 RSC E, Tau 510 RSCi, Xjet, and Kjet printers to customers, as well as showing off the company’s training academy, also housed at the site.
The growing importance of the label market to Durst was made clear by Thomas Macina, Durst sales director of labels and flexible packaging, who said that since the company first invested in the production of label printing systems back in 2009, it has now become the company’s second biggest and fastest growing sector. Mr Macina added that the company’s mission statement is ‘to lead the conversion from conventional to sustainable digital labels production’.
Durst event showcased the company’s label printing solutions
Durst’s South Tyrolean facility is home to all Durst solutions – labels, as well as large format, textile, ceramics and corrugated. Additionally, the headquarters has a dedicated area for training: the Durst Academy. This allows the company to provide ‘in-depth’ sessions for customers’ operators.
Timo Schwarz, Durst’s digital print master, said the company’s training program is one way that it can ensure long-term customer success. He added that the company offers proactive onsite and remote support, both locally and worldwide. On top of the standard training which comes with all current Durst printing systems and software solutions, customers also have the option to include personalised on-site training to help resolve or prevent issues with a purchased press.
Among the educational content on offer at the event, there was a message from Durst that automation should be seen as the key for ‘greener’ and more sustainable production. The event also brought in partners to take part in a panel discussion about market trends in the label printing industry. One of those was Matt Burton, sales director of AB Graphic, who said, ‘In the last 20 years, there has been a large shift in the label industry, and the last decade, particularly, has been one of change. The future of the industry is automation. Becoming more automated allows customers to combat inflation and the different pressures they face, while also enabling more growth. If the industry can implement automation across the entire supply chain, there is a real opportunity for sustainability and profitability.’
