Arizona-based label converter Labels on Demand has installed three VE1A Vetaphone corona treaters at its production facility in Mesa, near Phoenix – two being fitted to a GM DC350 flex label finishing line, and the other to an HP 6000 digital toner engine.
Patrick Beetler, label production manager at Labels on Demand, said the company mostly uses white filmic and metallic substrates with hologram effects, and as a result, needs to be sure of good ink and varnish adhesion. This led to the decision to invest in the VE1A model corona treaters – which have an 85% market share for the narrow web sector in the western world, according to Vetaphone.
Established in 2022, Labels on Demand specialises in printing and converting four-colour labels for the nutraceutical industry. The company’s services include roll label printing, labelling and re-labelling, secondary packaging, palletising, kitting, QC inspections, lot code/expiry date printing, and product reworks.
Label on Demand’s production is fully digital from start to finish – with typical run lengths between 1500 to 30,000 labels – meaning it can change jobs on-the-fly, at no expense and with no downtime. The company offers 3D textured gloss varnish and inline colour calibration to make sure that each label is consistent to brand standard. To ensure that, the best technology available is needed, explained Mr Beetler.
He described Vetaphone’s support and service as ‘top-class’, another reason behind the purchase of the treaters. Rod Ambrose, Vetaphone sales manager, added that the ‘unique’ approach to surface treatment, and the design of all the corona treaters makes maintenance and changing out critical components fast and easy. Labels on Demand runs the treaters all day, so maintenance and access to stocked components is imperative, and Vetaphone has supported the company several times with any issues, he concluded.
