Packaging prepress solution provider Esko has highlighted the key issues to come for the packaging industry next year in its new ebook ‘Packaging Trends 2025’, identifying these as sustainability, cybersecurity and integration of AI.
The annual report from the company – which will form the basis of the latest ‘Packaging Trends Talk’ to take place in early 2025 – has insights gathered from nearly 500 experts from around the world and across the industry, detailing thoughts and opinions on expected packaging trends, challenges, and opportunities for reflection.
Matthew Haws, chief marketing officer of Esko, said the research gathered suggests the most successful packaging companies are those prepared to thrive within the modern packaging market; a market shaped by new technology, shifting consumer preferences, and a growing focus on sustainability.
Mr Haws added that through Esko’s research, the company have determined that the continued consumer demand for packaging sustainability, the ongoing adoption of enhanced cybersecurity protocols, and further integration of the latest iterations of AI, automation, and digitalisation in day-to-day packaging operations are among the key factors most likely to affect those comprising the packaging supply chain in 2025.
‘It is incumbent on packaging professionals to seize all opportunities to boost sustainability, to leverage the latest technological advancements, to refine supply chain processes and ultimately to improve their operational efficiency,’ continued Mr Haws. ‘Through this new report and our latest online event, we offer an in-depth look at the key packaging trends that are set to have the largest impact on the market in the year ahead.’
He concluded, ‘Each year, the Esko Packaging Trends ebook delivers practical solutions that assist brands and suppliers as they adapt to changing market conditions, trends and challenges. With a clear focus on meeting the growing demand for sustainability, strengthening cybersecurity measures, and adopting the latest innovations, we’re excited that 2025 is filled with limitless potential just waiting to be realised.’
