All4Labels has launched its new business venture All4Flexibles, a B2B online shop for flexible packaging solutions, including food and beverage, cosmetics, and consumer goods.

This initiative will complement its network of production sites across Europe and the Americas, equipped with dedicated capabilities for flexible packaging.

All4Flexibles’ business model is based on a combination of customised ordering processes and customer-oriented consulting expertise: with new, environmentally friendly materials, a short time-to-market and personal customer service.

Described by All4Labels as a user-friendly platform, All4Flexibles is equipped to provide efficient and high-quality solutions for a variety of industries, it said. All packaging will be produced in Zeithain, Germany. Although as to the equipment being used, we cannot be sure as the company told Digital Labels & Packaging, ‘We are not disclosing information about the technology in our plants’.

What the company can say is, ‘We are applying our extensive expertise in traditional packaging to an innovative online business model, designed to meet the growing demand for small runs with quick lead times,’ said Günther Weymans, CEO of All4Labels Global Packaging Group. ‘This is one of the many ways we are evolving the packaging industry to embrace digital thinking.’

Stefan Harder, CEO of All4Flexibles, said emphasised that the new focus of the business is on innovative sustainable flexible packaging solutions. This is because of the trend towards monofilms and recyclable paper composites without plastic, changing the flexible packaging sector. Customers need advice on how to combat this trend, and this is where the new business comes in, offering personal advice and fast production times, he explained.

Andreas Bayer, head of sales at All4Flexibels, added, ‘The area of application for flexible packaging has reached a new dimension in recent years – our team of experts offers comprehensive advice on all relevant topics and innovative materials. For Europe-wide support, we have German, English and French customer advisors who can competently convey all the important information.’

Looking ahead, All4Flexibles said it plans to expand its capacity across Europe to serve customers with a local approach in additional EU countries, further enhancing its commitment to sustainability, digitalisation and customer satisfaction.