According to Mondi’s annual eCommerce trend report, consumers are ‘demanding tangible action from retailers’ to reduce their environmental impact.
This study from Mondi, provider of packaging and paper, examines trends, attitudes and expectations regarding eCommerce and the impact packaging has on the consumer experience.
‘This year’s findings confirm that sustainability is no longer just a trend, it’s a business imperative,’ said Armand Schoonbrood, Mondi Group eCommerce COO. ‘Consumers are demanding tangible action from retailers to reduce their environmental impact. At Mondi, we are proud to support customers with innovative, sustainable eCommerce packaging and paper solutions that meet consumer expectations and help our partners to build trust, loyalty, and long-term value in the eCommerce space.’
The report presents data from around 6000 consumers across Czechia, France, Germany, Poland, Sweden and Türkiye, collected via an online survey in October and November 2024. The findings offer eCommerce brands valuable insights on meeting consumer needs, including country-specific results from each of the six markets. The survey was conducted by RetailX, who also co-authored the whitepaper.
Adding to this, RetailX chief editor Ian Jindal, commented, ‘The findings of this year’s survey show that sustainable eCommerce packaging has become more than a preference – it’s now a consumer expectation. Transparency, innovation and credibility in sustainability efforts are vital for retailers to maintain trust, loyalty, and relevance in a rapidly evolving market.’
